Unless you’ve been living the life of a Luddite, I’m sure you’ve heard about Microsoft’s bid for Yahoo! - My friend and Freeman School Professor Victor Cook has written an interesting article discussing the merits of the purchase. Here’s a snippet:
The the first two lines in the following table compare YHOO's actual with its optimal market share, sales revenue , cost of revenue , enterprise marketing expenses, and EBITDA for the most recent four quarters. In a strategic group with Google and Microsoft the company's actual market share was 8.4% compared with an optimal market share of 16.5%. Its actual sales revenues were $6.8 billion compared with optimal revenues are $13.4 billion.
The article’s a great read and provides insight into exactly the types of things we train for in business school. If you’d like to see more of Professor Cook’s work you can check out his personal site or sign up for additional Seeking Alpha alerts.
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